Diemer's Bubble gum was the first ever commercially sold bubble gum. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market.[5]. After moving to Chicago in 1891, he began offering store owners incentives to stock his products, such as free cans of baking powder with every order. In North America, the Indians chewed spruce tree resin, a practice that continued with the European settlers who followed.
"What was chewing gum originally made from?
"TLC Cooking "What is chewing gum made of? Married women and widows could chew it privately to freshen their breath, while men could chew it in secret to clean their teeth.
While there is a well-known "bubblegum flavor" – which artificial flavorings called esters are mixed to obtain – it varies from one company to another. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily.
Bubble gum got its distinctive pink color because the original recipe Diemer worked on produced a dingy gray colored gum, so he added red dye (diluted to pink) as that was the only dye he had on hand at the time. [2] He experimented with a lot of gum recipes to find it. Because the chewing gum field had grown crowded with competitors, Wrigley decided he’d make his products stand out by spending heavily on advertising and direct-marketing. At the time, 23-year-old Diemer was an accountant for Fleer Chewing Gum Company, and he experimented with new gum recipes in his spare time. Diemer might have invented bubble gum, but he wasn't the first person who wanted to make gum bubbles. You can now buy bubble gum in the original sugary pink form, as a small piece wrapped in paper, or as gumballs. In 1906, he concocted a bubble gum he called Blibber-Blubber, but it proved to be too sticky. By the early 1850s, Curtis had constructed the world’s first chewing gum factory, in Portland, Maine. It sold out in a single day. In the early 1900s, a man named Frank Fleer tried to come up with the perfect bubble gum recipe for his candy company.
One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily. FACT CHECK: We strive for accuracy and fairness.
This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture.
As it turned out, though, spruce resin was less-than-ideal for producing gum because it didn’t taste great and became brittle when chewed.
Bubblegum Alley is a tourist attraction in downtown San Luis Obispo, California, known for its accumulation of used bubble gum on the walls of an alley. The Market Theater Gum Wall is a brick wall covered in used chewing gum located in an alleyway in Post Alley under Pike Place Market in Downtown Seattle. When the baking powder proved a bigger hit than the soap, Wrigley sold that instead, and added in free packs of chewing gum as a promotion.
Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble. In 1893, he launched two new gum brands, Juicy Fruit and Wrigley’s Spearmint. The Aztecs also used chicle and even had rules about its social acceptability. The Bubble Gum has gone through a lot over its long history. ", https://en.wikipedia.org/w/index.php?title=Bubble_gum&oldid=974406667, Articles lacking reliable references from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 August 2020, at 20:55. Wrigley started out as a soap salesman in his native Philadelphia. The next key development came when an inventor in New York, Thomas Adams, got his hands on some chicle through exiled Mexican president Antonio Lopez de Santa Anna.
In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes.
Jennifer Rosenberg is a historian and writer who specializes in 20th-century history. © 2020 A&E Television Networks, LLC. By using ThoughtCo, you accept our, Biography of Thomas Adams, American Inventor, Important Innovations and Inventions, Past and Present, Forest Mars and the History of M & Ms Candies, Today in History: Inventions, Patents, and Copyrights, B.A., History, University of California at Davis. Frank Fleer, whose company had made chewing gum since around 1885, wanted something different from his rivals and spent years working on a product that could be blown into bubbles. Until the 1970s, bubble gum still tended to stick to one's face. The exact details of how the two men connected are unclear, although they would’ve been in contact following Santa Anna’s arrival in the United States sometime after the mid-1850s (before that, he led Mexican forces at the Battle of the Alamo in 1836 and served multiple terms as Mexico’s president).
This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. Another promotion entailed sending sticks of gum to U.S. children on their second birthday. In 1930, packages including a "Fleer Funnies" color comic featuring characters Dub and Bub were introduced. Plus you can get gumballs that look like baseballs or smiley faces. Thomas Adams is credited with inventing a machine that mass produced chewing gum. A natural bubblegum flavoring can be produced by combining banana, pineapple, cinnamon, cloves, and wintergreen. Gumballs come in original flavor plus blue raspberry, cotton candy, cinnamon apple, green apple, cinnamon, fancy fruit, and watermelon. Only kids and single women were allowed to chew it in public, notes Mathews. Even though gum base is indigestible, it passes through the digestive system harmlessly and is eliminated from the body just like other foods.
[3] Vanilla, cherry, lemon, and orange oil have also been suggested as ingredients. All Rights Reserved. Competition also played a role in the development of bubble gum. The classic flavours of bubblegum were strawberry and blue raspberry. There’s evidence that some northern Europeans were chewing birch bark tar 9,000 years ago, possibly for enjoyment as well as such medicinal purposes as relieving toothaches. Realizing they had a new, popular type of gum, the owners of Fleer marketed Diemer's new gum as "Dubble Bubble.". Diemer thought it was an accident when he hit upon a formula that was less sticky and more flexible than other types of chewing gum, characteristics that allowed a chewer to make bubbles (even if this discovery took him a year of failed attempts.)
There were earlier attempts at making bubble gum in the late 1800s and early 1900s, but these bubble gums did not sell well because they were considered too wet and usually broke before a good bubble was formed.
At that time, synthetic gum was introduced, which would almost never stick as a bubble popped. But it wasn't until 1928 that Walter Diemer happened upon just the right gum recipe to make the very first bubble gum, a special type of chewing gum that allows the chewer to blow big pink bubbles.
Adams began experimenting with chicle but when his work failed to yield the desired results, Santa Anna abandoned the project. And finally, despite what you might’ve been told, if you swallow a piece of gum it’s highly unlikely to end up stuck in your stomach for seven years. Pink remains the industry standard for bubble gum. Chewing gum has a history that spans as far back as the ancient Greeks, who chewed the resin from mastic trees.But it wasn't until 1928 that Walter Diemer happened upon just the right gum recipe to make the very first bubble gum, a special type of chewing gum that allows the chewer to blow big pink bubbles. Today, of course, gum is sold in a variety of shapes and flavors (although, sadly, Willy Wonka’s three-course dinner chewing gum, said to taste like tomato soup, roast beef and blueberry pie, has yet to become reality).
Besides the original, you can get bubble gum in grape, apple, and watermelon. To test his new recipe, Diemer took 100 samples of the new gum to a nearby store, selling it for a penny apiece. In the late 1840s, John Curtis developed the first commercial spruce tree gum by boiling resin then cutting it into strips that were coated in cornstarch to prevent them from sticking together. In 1928, a Fleer employee named Walter Diemer finally devised a successful formula for the first commercial bubble gum, dubbed Dubble Bubble. [1] Esters used in synthetic bubblegum flavoring may include methyl salicylate, ethyl butyrate, benzyl acetate, amyl acetate or cinnamic aldehyde. The first brands in the US to use these new synthetic gum bases were Hubba Bubba and Bubble Yum. Curtis and others who’d jumped into the gum business after him subsequently switched to ingredients such as paraffin wax. In the 20th century, chewing gum made William Wrigley Jr. one of the wealthiest men in America. Then Diemer actually did have an accident: He lost the recipe the day after his discovery and it took him four months to figure it out again.
He formed a company that by the late-1880s was making gum sold across the country, according to Mathews.
In 1915, the Wrigley Company kicked off a campaign in which it sent free samples of its gum to millions of Americans listed in phone books. The first commercial chewing gum was sold by John Curtis in 1848.
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